Tag Archives: cross-channel

If Retailers Played Basketball . . . The Agile Commerce Imperative

If most of today’s Retailers played basketball . . . they would comprise truly chaotic teams. Let’s think of a Retailer’s team consisting of 5 channels: Stores, Call Centers (or Catalog Sales), Websites, Mobile and Social Media. Each of the players … Continue reading

Posted in Customer-centric Retailing, Retail Innovation, Retail Technology | Tagged , , , , | 5 Comments