Category Archives: Retail Technology
If most of today’s Retailers played basketball . . . they would comprise truly chaotic teams. Let’s think of a Retailer’s team consisting of 5 channels: Stores, Call Centers (or Catalog Sales), Websites, Mobile and Social Media. Each of the players … Continue reading
An Innovator’s take on NRF’s Mobile Retail Blueprint – Part 3 – Mobile Retailing Applications . . . A Quick Summary
The Mobile Retailing Blueprint classifies Mobile Retailing Applications into 3 well defined categories: Mobile Commerce Mobile Operations Mobile Marketing These categories are augmented with very elaborate views of the Mobile Retailing ecosystem which is a must for Retailers to understand.
An Innovator’s take on NRF’s Mobile Retail Blueprint – Part 1 – Everything is Changing for the Better . . . Or is it?
The NRF (National Retail Federation) released version 2.0.0 of its Mobile Retail Blueprint in January 2011. As some of you would know, the Mobile Retail Blueprint is a comprehensive resource for Retailers interested in learning about what is possible using … Continue reading