Category Archives: Retail Innovation

5 Innovative Ways to Create a Jaw-Dropping Customer Experience through Localized Social Networks


As a little boy growing up in Mumbai, India, I remember the joys of going to visit uncles and aunts who had recently returned from one of their frequent trips to the US. I used to spend hours with them … Continue reading

Posted in Customer-centric Retailing, In-store technology, Retail Innovation, Retail Technology, Social Networks | Tagged , , , , | 10 Comments

If Retailers Played Basketball . . . The Agile Commerce Imperative


If most of today’s Retailers played basketball . . . they would comprise truly chaotic teams. Let’s think of a Retailer’s team consisting of 5 channels: Stores, Call Centers (or Catalog Sales), Websites, Mobile and Social Media. Each of the players … Continue reading

Posted in Customer-centric Retailing, Retail Innovation, Retail Technology | Tagged , , , , | 5 Comments

An Innovator’s take on NRF’s Mobile Retail Blueprint – Part 3 – Mobile Retailing Applications . . . A Quick Summary


The Mobile Retailing Blueprint classifies Mobile Retailing Applications into 3 well defined categories: Mobile Commerce Mobile Operations Mobile Marketing These categories are augmented with very elaborate views of the Mobile Retailing ecosystem which is a must for Retailers to understand.

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An Innovator’s take on NRF’s Mobile Retail Blueprint – Part 2 – The Mobile Context


The Mobile Retailing Blueprint covers the interdependence of Mobile Retail and Social Media very well. However, I hope that some of you will agree when I say that Social is only one (although extremely important) of several elements of the … Continue reading

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An Innovator’s take on NRF’s Mobile Retail Blueprint – Part 1 – Everything is Changing for the Better . . . Or is it?


The NRF (National Retail Federation) released version 2.0.0 of its Mobile Retail Blueprint in January 2011. As some of you would know, the Mobile Retail Blueprint is a comprehensive resource for Retailers interested in learning about what is possible using … Continue reading

Posted in In-store technology, Mobility, Retail Innovation, Retail Technology | Tagged , , , | 2 Comments