Category Archives: Mobility

An Innovator’s take on NRF’s Mobile Retail Blueprint – Part 3 – Mobile Retailing Applications . . . A Quick Summary


The Mobile Retailing Blueprint classifies Mobile Retailing Applications into 3 well defined categories: Mobile Commerce Mobile Operations Mobile Marketing These categories are augmented with very elaborate views of the Mobile Retailing ecosystem which is a must for Retailers to understand.

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An Innovator’s take on NRF’s Mobile Retail Blueprint – Part 2 – The Mobile Context


The Mobile Retailing Blueprint covers the interdependence of Mobile Retail and Social Media very well. However, I hope that some of you will agree when I say that Social is only one (although extremely important) of several elements of the … Continue reading

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An Innovator’s take on NRF’s Mobile Retail Blueprint – Part 1 – Everything is Changing for the Better . . . Or is it?


The NRF (National Retail Federation) released version 2.0.0 of its Mobile Retail Blueprint in January 2011. As some of you would know, the Mobile Retail Blueprint is a comprehensive resource for Retailers interested in learning about what is possible using … Continue reading

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